5 Great Specializations for Business Majors

Business Majors Specializations

  • Healthcare Management
  • Entrepreneurship
  • Economics
  • Marketing
  • Human Resources

In some way, business is infused in virtually every facet of the workplace, so it is no surprise that many schools offer specializations within the business degree. For every product developed and service offered, business majors work to ensure that things run smoothly on all sides of the operation. Time.com notes that more students graduate with business majors than any other degree. While the core responsibilities are similar, these graduates do not all have the same career goals or even go into the same fields which is why many choose to graduate with specializations that help prepare them for their particular careers. Some popular options are listed below.

Healthcare Management

The healthcare field has grown much faster than average, a trend that the Bureau of Labor Statistics predicts will continue. Business graduates specializing in healthcare management are integral to running hospitals, clinics and long-term care facilities. This option provides students with a knowledge base in healthcare policy, risk management and economics allowing them to graduate with the skills necessary to run the operational side of a healthcare facility while allowing medical professionals to focus on providing patient care.


While many graduates accept positions with established businesses and corporations, some dream of running their own start-ups or going into partnerships with owners of fledgling companies. For these students, a specialization in entrepreneurship provides the necessary education and tools to go this route. As these new companies have few employees, these students need skills in all areas of business planning from writing the business plan to securing funds and designing the budget. Graduates also have extensive knowledge in all operational aspects including product testing, acquiring customers and hiring employees.


Of all the fields of study within business, this is one of the most mathematical and theoretically-based. Students learn how wealth flows through a system, both on large and small scales, and different theories for manipulation of this system. They study how different laws and policies affect other areas of business which, on a practical level, allows graduates to make sound financial predictions and help businesses optimize their budgets to maximize profits. Another option in economics is to write legislation and design programs in the public sphere.


This specialty focuses on methods of business promotion to attract and retain customers. Graduates from this program possess the skills to plan advertising campaigns and establish brand identity. An integral part of this process involves managing employees in different departments and communicating with clients to ensure consistent messaging in all areas of the business. Students also study statistical methods and learn to analyze the efficacy of a marketing campaign and make the necessary adjustments to achieve desired results.

Human Resources

Programs specializing in human resources emphasize communication and conflict resolution skills. These students study industrial psychology theories to design training modules and implement programs that increase employee satisfaction and retention. Graduates have learned techniques of talent acquisition and recruitment and have developed skills to help select the most appropriate applicants for open positions. Human resources programs also emphasize statistical methods useful in finding any trends in employee production levels and turnover rates.

The business degree is a popular choice, partly because it provides a practical way for students to pursue their passions in a variety of fields. By developing advanced skills in a particular area, these graduates are valuable assets to employers. These five specializations for business majors are great options to investigate when planning a degree that will best lead to the desired career path.

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